Tips for writing great posts that increase your site traffic

Dave Bos • August 10, 2021

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience 
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about


 Take a few moments to plan your post 
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

  Don’t forget to add images 
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.


  Edit carefully before posting 
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

Why Personalisation in Digital Marketing Matters

By Enoch Buetey • August 13, 2021
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time.

Why Your Future SEO Success is Dependent on Your Personal Brand

By Enoch Buetey • August 13, 2021
The role of Google is to categorise and organise the world’s information and prioritise the most relevant, authoritative and important information first. So, how do you make sure Google views you as the most authoritative expert on your area of expertise? You build your personal brand to be one!

Should Your Business Produce Video In-House or Externally?

By Dave Bos • August 13, 2021
2021 has seen a huge boom in video content for businesses. Many companies that weren’t embracing the trend a few years ago, began to generate content to keep communication channels open with their audience during the pandemic.
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